How to get involved?

Developing a campaign

In developing a campaign for World Antibiotic Awareness Week, consider the following:

  • Who are the target audiences?
  • Who are the key stakeholders to involve in the campaign?
  • Should an organising committee be set up?
  • What resources and budget do you have available?
  • What channels and tactics will be used to reach particular audiences?
  • How will you measure effectiveness of your campaign?

Campaigns during World Antibiotic Awareness Week will vary across different countries. Some may involve high-profile events with representatives from government, activities at hospitals and other health settings around the country, community events to help spread knowledge about antibiotic resistance, and online activity throughout the week. Other countries may do similar events but on a smaller scale and/or perhaps just online.


  • Stakeholder engagement

  • Events in health care settings

  • Community events

  • Community activities

  • Advertising

Getting started
To get consumers and health professionals involved start planning early and let key people and organisations know as early as possible about World Antibiotic Awareness Week.

Key people and organisations to involve in your country might include:

  • Ministry of Health
  • Professional bodies for doctors, pharmacists, nurses, medical specialists such as infectious disease specialists or pathologists
  • Any organisation that has been working on antibiotic resistance
  • Public health organizations
  • Universities with medical schools
  • Non-governmental organizations
  • Civil society

Letter to stakeholders

A template for a letter to stakeholders is included as part of the suite of campaign resources available for download in the (insert the link for the toolkit page)

Use the letter to invite stakeholders to get involved and support the week. It should be sent as early as possible to allow stakeholders to think about how they would like to be involved, ask any questions or offer suggestions for what could work during the week, and possibly organise their own supporting events or activities.

You may also want to consider writing to health professionals to raise awareness about the week and to reinforce the key messages about appropriate use of antibiotics.

Social media is an important and often cost-effective way to reach large groups of people and encourage them to share content more broadly. During World Antibiotic Awareness Week, be sure to follow the following pages:

(Will update these when the pages have been created and hashtags confirmed)




Use the #AAWHandlewCare hashtag to link your posts with the campaign.

People working in heath-care settings are often keen to organise events within their organisation. These may include an exhibition or stall in a hospital foyer or other public places to reach patients, and/or an event for health-care professional for example a morning tea or lunch, incorporating an educational session or other awareness raising activities.

Exhibition or stall

  • Set up a booth with World Antibiotic Awareness Week resources, including posters and fact sheets (downloadable from (insert the link for the pledge page) and other relevant resources.
  • Booths could be staffed by health professionals with knowledge about antibiotic resistance, passers-by can be encouraged to learn about antibiotic resistance, take action to help reduce its spread, and to spread the word about what individuals and health professionals can do.

Health-care professionals event

  • Consider events for health professional staff to listen to an expert from within the organisation or an external representative about antibiotic resistance and what health professionals should do to help within their workplace.
  • Possible themes include responsible prescribing, the importance of hand washing, antimicrobial stewardship, how to have good discussions with patients about appropriate antibiotic use.
  • Promote the staff event using internal communication channels including newsletters, staff notice boards, posters in staff break areas, or computer screensavers.

Refresh knowledge

World Antibiotic Awareness Week is a great opportunity for health-care professionals to check and refresh their knowledge about antibiotic resistance and the actions they can take to handle antibiotics with care.

  • Health-care professionals could be encouraged to pledge to adhere to prescribing guidelines, whether by signing a symbolic certificate or poster to display within a medical facility.
  • The general public could be encouraged to sign a personal pledge to use antibiotics responsible. To sign the pledge digitally or download paper copies visit the pledge page here: (insert the link for the pledge page)
  • Think about developing a quiz for health-care professionals as an engaging way to check if their knowledge about antibiotic resistance is up to date.

Community events to raise awareness about antibiotic resistance could take any form appropriate to the community.

  • An awareness-raising morning tea and/or talk could be hosted by a health-care professional or public health expert at a public venue such as a library, community centre, school or college.
  • An expo-style stall or stand in a public space, such as those listed above or within a marketplace, shopping centre, or health care setting such as a pharmacy, medical centre or community health centre, would allow direct interaction with consumers.
  • Themes could include what individuals can do to handle antibiotics with care, hand hygiene and other ways to prevent illness, and how to look after yourself when you are unwell (to help prevent secondary infections that may indeed need antibiotics).
  • A PowerPoint presentation template for consumer audiences is included as part of the suite of campaign resources available for download at (insert the link for the toolkit page)
  • Setting a date and location well in advance is key.
  • In order to let people know the event will be on, consider ways to reach your audiences, whether via local media like newspapers and radio, leaflets and flyers, social media, word of mouth, or other methods usually used in your community to let people know about public events.
  • Posters and fact sheets (downloadable from (insert the link for the toolkit page), and a display of digital resources such as the infographics and video can be showcased at events. Local resources could also be distributed such as flyers about hygiene, managing illness, and any antibiotic resistance resources.

Materials can be developed or adapted for a consumer audience to help engage different groups of people when it comes to antibiotic resistance.

  • Hold a colouring-in competition to engage children (including school students) and their families. Provide an antibiotic-themed drawing to colour in, such as a superbug or other image (use the social media infographics for inspiration). Offer a prize for the best entry in each age category or a prize drawn at random from all entries. Children may have to also answer a simple question about antibiotic resistance to be in the draw. Roll out the competition via primary schools, a stand or stall in a public space (e.g. a shopping centre), heath or medical centre waiting rooms, and/or via public libraries.
  • Develop an antibiotic resistance quiz using the consumer fact sheet as the basis, testing people’s knowledge about antibiotics, resistance, and their role to play. This could be hosted on a website or printed on paper and distributed via similar channels to the colouring-in competition.
  • The PowerPoint presentation template for consumer audiences (downloadable from (insert the link for the toolkit page)) could be used and adapted by people in the community, such as teachers, community health workers/educators, or people in special interest groups to spread the word about antibiotic resistance in those contexts.
  • Sign the antibiotic resistance pledge, encouraging people to promise not to take antibiotics when they don’t need them, to take antibiotics correctly if they are prescribed them, and to spread knowledge, not infections. To digitally sign the pledge visit the pledge page here: (insert the link for the pledge page). Or you can download a paper version of the pledge to sign as an even activity: (insert the link for the pledge downloads).

You may want to consider an advertising strategy in support of your campaign. Assets available include a template and guide for creating advertisements, digital assets and a broadcast quality video.

Local publications such as local council newsletters, local newspapers or school newsletters may be willing to include this advertisement for a low fee or at no cost.